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A complete, hands-on guide to developing and implementing effective technology licensing programs How to License Technology outlines a step-by-step approach to developing and implementing effective licensing programs in technology-based companies. Written for both inventors and corporate managers, it takes readers from idea to deal in eight, concise, easy-to-follow chapters that cover all aspects of the licensing process. With extensive experience both as a developer and a licensing manager, Robert C. Megantz brings together a wealth of insider information about how licensing has succeeded (and failed) in several high-tech companies and describes strategies that have proven to be effective with both start-up and established companies. The first complete, practical, step-by-step guide through the entire licensing process In-depth, real-life case studies help you to see, firsthand, how licensing works in a variety of settings Covers all practical aspects of both licensing "out" your pr
